Hero Cosmetics also offers body care products such as body wash and moisturizer, as well as face cleanser, sunscreen and serums. When she moved to the U.S. in 2009, Beverly Malbranche, founder and CEO of Caribbrew, said she realized there was an unfulfilled market for Haitian coffee, which she “fell in love with” while growing up in the country. Establishing a Black-owned coffee company not only allowed her to expose customers to new roasts, but also gave her the opportunity to economically support farms in Haiti by purchasing their beans. Malbranche is specifically passionate about buying from women-owned farms and helping them make sure they get paid equally compared to their male counterparts. You can sometimes combine logo versions to make the perfect logo for your women-owned business branding. With supply chain issues affecting what was on the shelves, people were buying basically whatever they could find.
They’re also focused on delivering the best customer experience along with specialising in nail art. As 2023 winds down, women and minority small business owners expect their revenue to increase in the coming year and many plan to hire more workers, according to a new report from Bank of America.
With this knowledge, women entrepreneurs can stay ahead of the competition while providing the best value possible to their customers. Women continue making significant strides in the business world, with 49% of all new businesses founded by female entrepreneurs in 2021. This women-owned branding is a prime example of a brand strategy with humor and wit. With a fun, bright color palette, inclusive and slightly risque brand photography, and a deliciously retro font selection, The Honey Pot Company has warmed its way into the hearts of period-having women. Twice as many Latina-led companies experienced pandemic-related closures compared to male-Latino-led businesses, a gap that remains consistent among women business owners of color. Priscilla Tsai, co-founder and CEO of Cocokind, said she never left the house without a full face of makeup in her early 20s due to severe acne and skin sensitivities.
Farmgirl Flowers is the only female-founded large-scale flower delivery business that is majority women-led. That means that women themselves are behind the product you’re likely sending the mother, sister, aunt or other female loved one in your life. I’m a huge fan of Fly By Jing — I have been since my old foodie co-workers turned me onto it a couple of years ago. First it was the Sichuan Chili Crisp, but now their newer offerings like the Chili Crisp Vinaigrette, which brings possibly my favorite combination of flavors together (that’s umami, tang and heat). But if I’m being honest, it’s AAPI founder and CEO Jing Gao’s unapologetically unique stamp on all her products, inspired by her hometown’s eateries, that sealed the deal for me.
Make sure your designer includes hex codes for online use, as well as CMKY for print applications in your brand kit. You’ll need to pass these color codes along to design and development employees in the future. With a fun wavy logo, it’s hard to forget this brand started in Santa Monica! It’s also a great way to catch their audience’s eye and attention. “We want our brand to serve the value customer who is on a budget,” said Nicole Wegman, who was named president of Wegmans Brand in 2021.
“I could barely get retailers to say the words ‘thigh chafe’ in a meeting,” Sturino said. Five years later, Megababe’s Thigh Rescue is one of its bestselling products and is sold at retailers like Target and Ulta. Featured in our guide to anti-chafing products, Thigh Rescue is an anti-friction stick made with ingredients like aloe, which offers anti-inflammatory and cooling properties to soothe skin, according to Megababe. It also contains pomegranate seed and ginger root extract, in addition to grapeseed and orange oil. After seeing the fashion industry use more environmentally friendly textiles in clothing, Phoebe Yu, Ettitude’s founder and CEO, wanted to do the same for the bedding industry.
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We love creating branding for baby products and parent-loved brands, and Maisonette is one of our favorite examples of how to do it RIGHT! Equal parts whimsy and approachable luxury, Maisonette’s branding appeals to mamas who want only the best products for their littles.
Read more about Authentic brand identity here.
Inspiring Women-Owned Business Branding Examples to Learn From
Either way, the virtual day of the event features a bartender who walks guests through the ins and outs of mixing up amazing cocktails. Those same sets of findings also revealed that there are approximately 1,418,000 women business owners who are not U.S. citizens, making up 11.5 percent of all women business owners. Estée Lauder launched her cosmetics company in 1946 with her husband in New York City. Before then, she was selling skin care and makeup products in beauty salons, according to the brand’s website. “We are building and leading companies all day, every day and all year round, so our work and leadership should be recognized and supported all year, full stop,” Grieco echoes. “We have a lot of ground to cover and road blocks and outdated ways of thinking to undo, so the dedication to supporting and uplifting women is full-time, not confined to one month.”
Our programs help women entrepreneurs grow their business and thrive.
I’ve been a “woman-owned” company for four years, but it wasn’t until I received certification through the Women’s Business Enterprise National Council that I started to see the benefits. Being certified allows other companies to benefit from working with you too, so it’s a win-win. Also, once you have a certification, you can then apply for others, such as the Women Business Enterprise or Women-Owned Small Business Federal Contract program. But with retailers now expanding their store-owned food and beverage offerings, consumers are slowly shifting their spending. Overall, private-label foods and beverages have crept up to a 20.6 percent share of grocery dollars from 18.7 percent before the pandemic, according to the market research firm Circana. If you love supporting local organic farmers and artisans then Ripe is the perfect spot for you.